About VenCounsel

Three Core Tenets of VenCounsel

Adventure · Growth · Excellence

Law is a practice, just like martial arts. Instead of foot and fist, we use proverbial pen and paper (and our intellectual capacity) offensively and defensively to advocate, protect, and serve. The three tenets of VenCounsel are best described using the Japanese concepts of bōken, kaizen, and kencho. These three tenets, broken down below, are deeply rooted in VenCounsel's core.

• Bōken (ぼうけん) - Adventure, Risk-Taking: VenCounsel embraces the spirit of adventure (like entrepreneurship), exploring uncharted territories, and taking calculated risks towards innovation, impact, and shaking up the status quo.

• Kaizen (かいぜん) - Continuous Improvement: VenCounsel strives for continuous improvement throughout all aspects of work and life in a fight against inertia to evolve, adapt, and stay dynamic in a hyper-changing world that's resistant to change.

• Kencho (けんちょ) - Remarkable; Excellence: VenCounsel strives for excellence in every area of its practice, from the client experience to thought leadership in emerging legal and business trends (both of which are intricately intertwined).

Guiding Principles

VenCounsel's three core tenets — bōken (adventure), kaizen (growth), kencho (excellence) — provide the framework for the principles and values system fueling the way we do business and serve our clients.

• Integrity. Advising based on comprehensive due diligence, robust legal and business experience, deep industry knowledge, practical real-world considerations, and high ethical standards. We make data-driven recommendations in your best interest.

• Trust. Cultivating and sustaining close bonds with clients and collaborators beyond a transaction-based relationship that lasts a lifetime. There's a reason why clients choose us and stick with us when there's a plenty of other law firms out there.
• Innovation. Iterating and optimizing how we practice and operate through adoption of new technology and service design processes to provide an unparalleled the client experience.
• Client Success. Sharpening our skills, expanding our knowledge, and tailoring solutions and services in a manner that increases the likelihood of client success.
• Harmony. Striking a Zen-like balance between professional, personal, and client wellbeing. Kind of like a therapist that understands law and business from both perspectives.

→ VenCounsel's Core Team

An proficient, synergistic, and complementary team comprised of leaders with over a decade of unique and practical blend of experience in law, entrepreneurship, and more. The VenCounsel team brings insights, knowledge, and skillsets that shake the status quo and provide an unparalleled client experience.

Alex L. Nguyen

Principal & Venture Lawyer

Brandon S. Barney

Senior Business and Legal Analyst